[Vision2020] MaryJanesFarm gets national publisher

[Bill London]

 MaryJanesFarm Magazine Gets National Publisher



MaryJanesFarm, the magazine created by organic lifestyle pioneer Mary Jane Butters, will now be published by the Belvoir Media Group of Norwalk, Connecticut. The spring issue, available now at booksellers and grocery stores nationwide, is the first of 4 issues planned for 2008, with 6 issues planned for 2009.




Butters will continue to create the editorial content and design the publication at her farm headquarters near Moscow. Belvoir, which publishes 35 magazines on a variety of topics, will handle advertising, printing and distribution.




Butters welcomed the partnership with Belvoir. She explained that the magazine now has financial stability and that she can focus on communicating with her readers.




MaryJanesFarm will continue as a lifestyle magazine based on the real-life, everyday events taking place on MaryJane Butters' organic farm. The publication will be aimed at health-conscious, environmentally aware women. Initially, 100,000 copies of each issue will be published, with the goal of increasing that print run to 300,000 to 400,000 in three years, according to John Pagliaro, who has publishing responsibility for MaryJanesFarm along with Belvoir sister title Mary Engelbreit's Home Companion. 



In addition, Butters' third book, MaryJane's Outpost, will be published by Clarkson Potter, a division of Random House, in June. In the book she shows readers how to get outdoors and what to do there.


Butters also designs and sells her own line of organic linens in about 300 department stores nationwide and is the creator of Project F.A.R.M. (First-class American Rural Made), an organization that employs rural women who sew totes, quilts, dolls, and more. She sells 60 different organic prepared foods and, in addition to MaryJanesFarm magazine, also shares the message of simple organic living with readers of her books, a syndicated newspaper column, and on www.maryjanesfarm.org and
www.maryjanesoutpost.org.




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